Aishwarya Natarajan is the founder of Indianuance, an artist management and consulting firm and is the recipient of the British Council Young Creative Entrepreneur award (2010). She has a flair for curation and managing talent and has consulted for brands, organisations and festivals. She has managed and worked with several artists across the classical and folk fraternity, such as Ganesh-Kumaresh, Kutle Khan, Susheela Raman, Shujaat Khan, Hariprasad Chaurasia, Birju Maharaj, Trilok Gurtu, Shashank, and Gundecha Brothers among others. She has been a TEDx speaker and music consultant for companies such as Apple Music, ITC Hotels and Sony Music Kids.
Aishwarya also runs a sound brand consulting firm called Sunoh, that creates sound identities and assets for brands.
Indianuance
Indianuance started in 2011 as India’s first and perhaps only artist management and consulting organisation dedicated to classical music, folk music and its allied forms. Finding new contexts and audiences, developing unique, unconventional platforms and fostering collaborations are at the heart of its philosophy. We have worked with leading venues, festivals and institutions across the world to partner with us on various projects. Indianuance currently focuses on producing thematic and value driven projects with artists from the classical and folk fraternity. It also manages and represents exciting artists and projects that are in the realm of ‘alternate classical’. Some past collaborative projects include “The Rhythm in Me” featuring Trilok Gurtu and Dame Evelyn Glennie which premiered at the Royal Concert Hall in Glasgow as part of The Celtic Connections; “Tridha” – a first time collaboration of Hariprasad Chaurasia with Birju Maharaj and Kaushiki Chakrabarty; violin duo Ganesh-Kumaresh with the Scottish AAB trio which premiered at the Edinburgh Festival and later at Alchemy London.